%0 Conference Paper %1 ls_leimeister %A Janson, Andreas %A Hoffmann, Axel %A Hoffmann, Holger %A Leimeister, Jan Marco %B International Conference on Information Systems (ICIS) %C Milano, Italy %D 2013 %K Loyalty_Programs Mobile_Marketing_Applications Trust itegpub pub_aho pub_aja pub_hho pub_jml %T How Customers Trust Mobile Marketing Applications %U http://pubs.wi-kassel.de/wp-content/uploads/2013/10/JML_446.pdf

@inproceedings{ls_leimeister, added-at = {2013-10-08T10:56:32.000+0200}, address = {Milano, Italy}, author = {Janson, Andreas and Hoffmann, Axel and Hoffmann, Holger and Leimeister, Jan Marco}, biburl = {https://www.bibsonomy.org/bibtex/2fbaf66c077b70b2541c230ecf22fc63a/ls_leimeister}, booktitle = {International Conference on Information Systems (ICIS)}, interhash = {1bc190f3ff487f0532e6e40d1a62f24a}, intrahash = {fbaf66c077b70b2541c230ecf22fc63a}, keywords = {Loyalty_Programs Mobile_Marketing_Applications Trust itegpub pub_aho pub_aja pub_hho pub_jml}, timestamp = {2017-03-14T11:07:48.000+0100}, title = {How Customers Trust Mobile Marketing Applications}, url = {http://pubs.wi-kassel.de/wp-content/uploads/2013/10/JML_446.pdf}, year = 2013 }