%0 Book %1 GVK189792159 %A Trommsdorff, Volker %A Steinhoff, Fee %C München %D 2007 %I Vahlen %K Deutschland Forschung_und_Entwicklung_<Betriebswirtschaft> Innovationsmanagement Marketing Marktforschung Theorie %T Innovationsmarketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+189792159&sourceid=fbw_bibsonomy %@ 978-3-8006-2022-7

@book{GVK189792159, added-at = {2009-08-21T10:31:17.000+0200}, address = {München}, author = {Trommsdorff, {Volker} and Steinhoff, {Fee}}, biburl = {https://www.bibsonomy.org/bibtex/2b84c0250434a35f5c8fe394b6f59fe16/fbw_hannover}, interhash = {fcbdabef01d89d1f77ea625db9e0334c}, intrahash = {b84c0250434a35f5c8fe394b6f59fe16}, isbn = {978-3-8006-2022-7}, keywords = {Deutschland Forschung_und_Entwicklung_<Betriebswirtschaft> Innovationsmanagement Marketing Marktforschung Theorie}, pagetotal = {XIX, 474}, ppn_gvk = {189792159}, publisher = {Vahlen}, timestamp = {2009-08-21T10:31:43.000+0200}, title = {Innovationsmarketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+189792159&sourceid=fbw_bibsonomy}, year = 2007 }