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Web 2.0: Neue Perspektiven für Marketing und Medien, , and . Springer-11775 /Dig. Serial Springer-Verlag Berlin Heidelberg, Berlin, Heidelberg, (2008)Targeting von Online-Werbung: Grundlagen, Formen und Herausforderungen, and . MedienWirtschaft: Zeitschrift für Medienmanagement und Kommunikationsökonomie, 8 (01): 12--21 (2011)Grundlagen des Web 2.0, , and . Web 2.0, Springer-Verlag Berlin Heidelberg, Berlin, Heidelberg, (2008)