Corporate Web 2.0 applications: Motives, organizational embeddedness and creativity
H. v. Kortzfleisch, I. Mergel, S. Manouchehri, and M. Schaarschmidt. Web 2.0 Neue Perspektiven im E-Business, Web 2.0 Neue Perspektiven für Marketing und Medien, Springer Verlag, Berlin, Web 2.0 Neue Perspektiven für Marketing und Medien.(2007)
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