Groundswell: Winning in a World Transformed by Social Technologies
C. Li. Mcgraw-Hill Professional, (2008)Charlene Li works for Forrester Research, a company well-known for its research on social media. "Web-Strategist" Jeremiah Owyang whose blog is among the top50 ad-blogs world-wide (http://www.web-strategist.com/blog) also works there as an analyst. I heartily recommend his blog if you're interested in social media and its impact on the business world..
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Harnessing the Power of the Oh-So-Social WebJ. Bernoff, and C. Li. MIT Sloan Management Review, (Spring 2008)Groundswell: Winning in a World Transformed by Social TechnologiesC. Li. Mcgraw-Hill Professional, (2008)Charlene Li works for Forrester Research, a company well-known for its research on social media. "Web-Strategist" Jeremiah Owyang whose blog is among the top50 ad-blogs world-wide (http://www.web-strategist.com/blog) also works there as an analyst. I heartily recommend his blog if you're interested in social media and its impact on the business world..
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