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The cornerstones of competitive advantage: A resource-based view. Strat. Mgmt. J., 14 (3): 179--191 (1993)Unraveling the resource-based tangle, and . Managerial and Decision Economics, 24 (4): 309--323 (2003)The dynamic resource-based view: capability lifecycles, and . Strat. Mgmt. J., 24 (10): 997--1010 (2003)