This paper argues that a significant part of today’s Semantic Web research is still dominated by ideas from centralized databases. Furthermore, the main thread of reasoning research focusses on approaches that can never scale to anything similar to the Web. Starting from these
negative observations we argue that emergent semantics and ontology maturing are more suitable approaches for dealing with ontologies on the Web. Similarly, a few approaches for more Semantic Web appropriate reasoning exist, but are in dire need of realistic use cases.