When it comes to Social Network Analysis (SNA) a common practice is to use centrality measures such as Betweenness (Bridgeness), Closeness and Degree. For instance, we often represent “Hubness” (in-degree) by colour scale, and “Bridgeness” (betwee
CiteSpace analyzes relationships among authors, publications, and citations. Using a "social networking analysis" sort of approach, visual mapping is provided to enable researchers to find relevant pubs, and to enable pharmaceutical and biotech firms to