Measuring social media ROI can be a daunting task, but not impossible. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales, and more!
Today we talk about Strategic Value. Strategic value includes great benefits like better decision making, data exploration & discovery, user empowerment, and visually integrating disparate information. These benefits are very real to an organization but often difficult to quantify; these are sometimes referred to as "soft ROI" benefits.
Halejah Sourab states that IT ROI is not a sensible measurement / decision basis because the effect of IT does not only appear in financial aspects or is so distributed that it is impossible to isolate.
Unfortunately he argues for other measurement values, but does not specify what it could be