About the Client
Established in 2022, Pure Drop Edible Oils by Ekta Foods carved a niche in the edible oils industry, with a focus on producing the finest quality coconut oil. The client has a reputation based on quality, integrity, and innovation. The Ekta Foods Pure Drop was later rebranded as EKTA PURE AND ROOTED. With this new identity, the brand re-emphasized its purity and tradition, and was ready to reach greater heights with stronger roots.
The Task at Hand
EKTA PURE AND ROOTED wanted to redesign the logo and product label of their premium coconut oil brand. The requirement was that the logo and the label had to be redesigned keeping the original essence intact. They approached WDSOFT, a leading branding and creative agency in Pune, with a clear brief:
· A strong, memorable brand logo redesign while staying true to its essence of purity and natural goodness.
· Develop an attractive, clean, and informative product label for EKTA PURE AND ROOTED Coconut Oil bottle that appeals to health-conscious consumers while standing out on retail shelves.
The deliverables needed to balance modern aesthetics with traditional values, reflecting the brand’s promise of purity and high standards.
Our Creative Strategy
Pure Design. Pure Impact! At WDSOFT, we understand that great branding is more than just visuals—it’s about shaping perceptions. Our approach for EKTA PURE AND ROOTED was driven by three core principles:
· Logo Redesign: We created a new, minimalist logo that symbolizes natural purity and health. The new design incorporated soft, flowing elements reminiscent of a coconut drop, evoking freshness and authenticity. A soothing color palette was chosen to reinforce the brand’s organic identity.
· Label Redesign: For the label redesign, clarity and elegance were key. We structured the information hierarchy carefully—highlighting key attributes like "100% Pure Coconut Oil," "Cold-Pressed," and "Natural Goodness." The label combined attractive typography, subtle imagery, and clean backgrounds to ensure easy readability and an instant connection with quality-conscious buyers.
· Targeted Communication: We kept the messaging direct yet emotionally appealing, aiming to connect with homemakers, health enthusiasts, and discerning customers who value natural, unadulterated products.
The Impact – First Impressions That Last
The new logo and label designs empowered the brand to make a strong entry into the market with EKTA PURE AND ROOTED. They helped the brand achieve:
· A more meaningful story with the original essence
· Immediate shelf visibility with a fresh, clean look
· Stronger emotional engagement with the "purity" positioning
· Brand trust and recognition among early adopters
· A professional identity that supported marketing, packaging, and digital promotions
Why Great Branding Matters
In a competitive marketplace, a strategic logo and label design can make the difference. Thoughtful design elevates brand value, drives consumer trust, and fuels business success. We kept it in mind while redesigning the logo and the label.
Why WDSOFT?
At WDSOFT, we design, strategize, create, and transform visions into powerful brand realities. From Branding & Identity, Website Design, Content, SEO, and Digital Marketing to Photography and Video Production, we offer complete branding solutions. Every project is an opportunity to design with creativity and consistency.
Let’s Create Your Brand Identity Together!
Need a logo or label that speaks volumes? Connect with the team at WDSOFT, Pune, today!