DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.
The new information technology has changed the environment in which companies and consumers co-exist, and the consumers are no longer passive recipients of information and brand value (Christodoulides, 2009; Rowley, 2004). Internet has made the one-to-many communication obsolete and it has been replaced by a many-to-many communication, where the consumers actively engage in conversation with each other and the company (Christodoulides, 2009).
E. Hilgendorf. Bernsmann, Klaus; Fischer, Thomas (Hrsg.): Festschrift für Ruth Rissing-van Saan zum 65. Geburtstag am 25. Januar 2011., De Gruyter Verlag, Berlin, (2011)