IT involves the search for new opportunities through the introduction of new products into new markets. This kind of diversification strategy is one of the most risky and costly for company.
Five years ago, around Christmas 2012, I wrote an article about Cynefin, the sensemaking framework. I focused it on software development, because that was the main industry I worked in, and particularly focused on using it to work out which of our requirements were complex, so that we could embrace uncertainty and risk, and avoid…