"In 1954, Darrell Huff wrote a neat little book called How To Lie With Statistics, a how-to guide for marketers to mislead and manipulate people into believing just about anything with the right graphic and the well-placed stat. Computationally speaking, we’ve come a long way since 1954, but in one important way nothing has changed. There’s enormous opportunity for manipulation in big data, and we need to remain skeptical and vigilant."