The term first coined at a conference brainstorming session between O'Reilly Media and MediaLive International, which also spawned the Web 2.0 Conference.
G. Duggan, and S. Payne. CHI '08: Proceeding of the twenty-sixth annual SIGCHI conference on Human factors in computing systems, page 39--48. New York, NY, USA, ACM, (2008)
X. Zhang, Y. Qu, L. Giles, and P. Song. CHI '08: Proceeding of the twenty-sixth annual SIGCHI conference on Human factors in computing systems, page 677--680. New York, NY, USA, ACM, (2008)
D. Chau, B. Myers, and A. Faulring. CHI '08: Proceeding of the twenty-sixth annual SIGCHI conference on Human factors in computing systems, page 999--1008. New York, NY, USA, ACM, (2008)
O. Nov, M. Naaman, and C. Ye. CHI '08: Proceeding of the twenty-sixth annual SIGCHI conference on Human factors in computing systems, page 1097--1100. New York, NY, USA, ACM, (2008)
E. Adar, J. Teevan, and S. Dumais. CHI '08: Proceeding of the twenty-sixth annual SIGCHI conference on Human factors in computing systems, page 1197--1206. New York, NY, USA, ACM, (2008)
A. Balakrishnan, S. Fussell, and S. Kiesler. CHI '08: Proceeding of the twenty-sixth annual SIGCHI conference on Human factors in computing systems, page 1227--1236. New York, NY, USA, ACM, (2008)
G. Leshed, T. Velden, O. Rieger, B. Kot, and P. Sengers. CHI '08: Proceeding of the twenty-sixth annual SIGCHI conference on Human factors in computing systems, page 1675--1684. New York, NY, USA, ACM, (2008)
M. Ames, and M. Naaman. CHI '07: Proceedings of the SIGCHI conference on Human factors in computing systems, page 971--980. New York, NY, USA, ACM Press, (2007)
K. Lee. CSCW '06: Proceedings of the 2006 20th anniversary conference on Computer supported cooperative work, page 191--194. New York, NY, USA, ACM Press, (2006)