"Brawny's and Converse's online video efforts differ from most attempts because they don't rely on repurposed material or typical ad spot formats. The online video is a promotion in disguise; it entertains within the context of a brand, builds enthusiasm by providing access to exclusive material, and reinforces the relationship between consumer and company through interaction."
Zu einer Studie über die Aussichten von Lokalzeitungen im Netz: Sie sind schlecht. Reine Online-Angebote haben die besseren Karten. Für Anzeigen sind Video und Email am interessantesten.
"Today over 20,000 publishers in 140 countries trust the Openads ad server. The Openads ad server is simple, reliable and totally independent. Best of all, it's free!"
"Paid blogging service PayPerPost will snap up select assets of Performancing LLC, aiming to bolster the campaign measurement capabilities it offers advertisers. Performancing has a network of 28,000 bloggers and provides a free blog analytics service..."
"Google is testing in-stream video ads with an eye toward creating a system that matches small-scale video creators and advertisers in much the same way its AdSense system works for Web site ads."
"WITH ITS NEWSPAPER AD SALES initiative exceeding expectations, Google plans to expand its pilot program next year. The system, which Google has been testing since November, allows advertisers to bid online for daily newspapers' remnant print ad inventory
"Google's plan will give the publishing business a high-tech twist: the company will expand its computer system, which already auctions off advertisements on millions of Web sites, to take bids for newspaper ads as well...."
"The Interactive Advertising Bureau (IAB) and the non-profit Media Rating Council said they are teaming with Google, Yahoo, Microsoft, Ask.com, LookSmart and others to form the Click Measurement Working Group..."