"But in general, if you approach social media and especially blogging, with the mindset that if you FIRST CREATE value that you will receive value, your efforts will be well worth your time!"
"The research project was conducted as part of the Online Community Research Network agenda ... Only 22% of respondents could clearly articulate ROI on community efforts..."
"In this paper, we propose that the nature of blogosphere actually creates an incentive for bloggers to link, which in turn facilitates the consumer’s search for information. We show the costs and benefits of linking..."