Expect to see an emphasis on the scholarly and research implications of the acquisition. I’m no Ph.D., but it boggles my mind to think what we might be able to learn about ourselves and the world around us from this wealth of data. And I’m certain we’ll learn things that none of us now can even possibly conceive.
M. Costa, D. Gomes, F. Couto, and M. Silva. Proceedings of the 22nd International Conference on World Wide Web Companion, page 1045--1050. Republic and Canton of Geneva, Switzerland, International World Wide Web Conferences Steering Committee, (2013)