%0 Book %1 GVK254312179 %A Glogger, Anton %B Europäische Hochschulschriften %C Frankfurt am Main u.a. %D 1999 %I Lang %K Firmenimage Imagetransfer Marketing Marketingpolitik Sponsoring Theorie Werbepsychologie %T Imagetransfer im Sponsoring %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+254312179&sourceid=fbw_bibsonomy %@ 3631346298

@book{GVK254312179, added-at = {2009-08-21T11:04:17.000+0200}, address = {Frankfurt am Main [u.a.]}, author = {Glogger, {Anton}}, biburl = {https://www.bibsonomy.org/bibtex/2ea1e7bf620a4ad00f7d687a0bc583816/fbw_hannover}, interhash = {00f32d51fd077f19b2c84ec63a255f07}, intrahash = {ea1e7bf620a4ad00f7d687a0bc583816}, isbn = {3631346298}, keywords = {Firmenimage Imagetransfer Marketing Marketingpolitik Sponsoring Theorie Werbepsychologie}, pagetotal = {267}, ppn_gvk = {254312179}, publisher = {Lang}, series = {Europäische Hochschulschriften}, subtitle = {Entwicklung eines Erklärungsmodells}, timestamp = {2009-08-21T11:04:59.000+0200}, title = {Imagetransfer im Sponsoring}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+254312179&sourceid=fbw_bibsonomy}, year = 1999 }