(private-note)Really good introduction to all the needs for persuasive communication. Identifies: <ul> <li>characteristics of source, message and target</li> <li>models for predicting type of message</li> <li>model for mass media health communication</li> </ul> See paper notes and mindmap.
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%0 Book
%1 Stiff94Persuasive
%A Stiff, James B.
%A Mongeau, Paul A.
%D 2002
%I The Guilford Press
%K communication, persuasion, phd-bibtex-import
%T Persuasive Communication, Second Edition
%7 Second
@book{Stiff94Persuasive,
added-at = {2010-12-17T18:47:41.000+0100},
author = {Stiff, James B. and Mongeau, Paul A.},
biburl = {https://www.bibsonomy.org/bibtex/2f0b1483c42958dcbbfd48daf51197a83/mortimer_m8},
citeulike-article-id = {113893},
comment = {(private-note)Really good introduction to all the needs for persuasive communication. Identifies: <ul> <li>characteristics of source, message and target</li> <li>models for predicting type of message</li> <li>model for mass media health communication</li> </ul> See paper notes and mindmap.},
day = 18,
edition = {Second},
interhash = {01568a63d48a9d097f09d888d6c7bb84},
intrahash = {f0b1483c42958dcbbfd48daf51197a83},
keywords = {communication, persuasion, phd-bibtex-import},
month = {October},
posted-at = {2005-03-04 12:43:49},
priority = {0},
publisher = {The Guilford Press},
timestamp = {2010-12-20T11:11:25.000+0100},
title = {{Persuasive Communication, Second Edition}},
year = 2002
}
