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%0 Book
%1 GVK362903573
%A Bierwirth, Andreas
%B Schriften zu Marketing und Management
%C Frankfurt, Main u.a.
%D 2003
%I Lang
%K Handelsmarke Imagetransfer Markenpolitik Marketingtheorie Strategisches_Management Theorie Unternehmen Verbraucherverhalten
%N 45
%T Die Führung der Unternehmensmarke
%U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+362903573&sourceid=fbw_bibsonomy
%@ 3631394284
@book{GVK362903573,
added-at = {2009-08-21T12:15:08.000+0200},
address = {Frankfurt, Main [u.a.]},
author = {Bierwirth, {Andreas}},
biburl = {https://www.bibsonomy.org/bibtex/2aa8151ef780dd85af74bd9bbdbe7395d/fbw_hannover},
interhash = {015ac68b13ce8cf1073fbc9af808ff40},
intrahash = {aa8151ef780dd85af74bd9bbdbe7395d},
isbn = {3631394284},
keywords = {Handelsmarke Imagetransfer Markenpolitik Marketingtheorie Strategisches_Management Theorie Unternehmen Verbraucherverhalten},
number = 45,
pagetotal = {XX, 229},
ppn_gvk = {362903573},
publisher = {Lang},
series = {Schriften zu Marketing und Management},
subtitle = {ein Ansatz zum zielgruppenorientierten Corporate Branding},
timestamp = {2009-08-21T12:15:25.000+0200},
title = {Die Führung der Unternehmensmarke},
url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+362903573&sourceid=fbw_bibsonomy},
year = 2003
}