Multiple dimensions of international advertising: An analysis of the praxis in global marketing industry from a translation studies perspective
J. Ortiz-Sotomayor. EU High Level Scientific Conference Series, Marie Curie Euroconferences, MuTra – Multidimensional Translation Conference Proceedings, (2007)
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%0 Conference Paper
%1 ortizsotomayor2007multiple
%A Ortiz-Sotomayor, Jesús Maroto
%D 2007
%K MTM16 adaptación conferencia cultura globalización inglés internacional localización publicidad teoría_del_escopo
%T Multiple dimensions of international advertising: An analysis of the praxis in global marketing industry from a translation studies perspective
%U http://www.euroconferences.info/proceedings/2007_Proceedings/2007_Maroto_Jesus.pdf
@inproceedings{ortizsotomayor2007multiple,
added-at = {2016-11-27T19:49:03.000+0100},
author = {Ortiz-Sotomayor, Jesús Maroto},
biburl = {https://www.bibsonomy.org/bibtex/21bf19c921163e022bff8a78dd67baf76/marine.sander},
description = {Conferencia en inglés sobre la publicidad en el contexto de la globalización, con enfoque sobre el tema de la cultura, de la localización y de la teoría del escopo.},
interhash = {01e88a478a90455ca3f9fa36d3b16283},
intrahash = {1bf19c921163e022bff8a78dd67baf76},
keywords = {MTM16 adaptación conferencia cultura globalización inglés internacional localización publicidad teoría_del_escopo},
organization = {EU High Level Scientific Conference Series, Marie Curie Euroconferences, MuTra – Multidimensional Translation Conference Proceedings},
timestamp = {2016-11-28T09:00:53.000+0100},
title = {Multiple dimensions of international advertising: An analysis of the praxis in global marketing industry from a translation studies perspective},
type = {conferencia},
url = {http://www.euroconferences.info/proceedings/2007_Proceedings/2007_Maroto_Jesus.pdf},
year = 2007
}