%0 Book %1 GVK543568571 %A Crawford, Merle %A Benedetto, Anthony Di %C Boston, Mass. u.a. %D 2008 %I McGraw-Hill/Irwin %K Innovationsmanagement Marketing %T New products management %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+543568571&sourceid=fbw_bibsonomy %7 9. ed. %@ 0073529885

@book{GVK543568571, added-at = {2009-08-21T12:23:46.000+0200}, address = {Boston, Mass. [u.a.]}, author = {Crawford, {Merle} and Benedetto, {Anthony} Di}, biburl = {https://www.bibsonomy.org/bibtex/248c4aea4701d38a25d830491b3d243f5/fbw_hannover}, edition = {9. ed.}, interhash = {02734ad75e9bebf7c0e9fec2e304c67f}, intrahash = {48c4aea4701d38a25d830491b3d243f5}, isbn = {0073529885}, keywords = {Innovationsmanagement Marketing}, pagetotal = {XVIII, 558}, ppn_gvk = {543568571}, publisher = {McGraw-Hill/Irwin}, timestamp = {2009-08-21T12:23:57.000+0200}, title = {New products management}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+543568571&sourceid=fbw_bibsonomy}, year = 2008 }