%0 Book %1 GVK02192631X %A Peterson, Robin %B Wiley/Hamilton series in marketing %C Santa Barbara, Calif. u.a. %D 1977 %I Wiley %K Marketing %T Marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+02192631X&sourceid=fbw_bibsonomy %@ 0471683310

@book{GVK02192631X, added-at = {2009-08-21T09:46:50.000+0200}, address = {Santa Barbara, Calif. [u.a.]}, author = {Peterson, {Robin}}, biburl = {https://www.bibsonomy.org/bibtex/222f0f12092f3c84bdc697ea5adabb568/fbw_hannover}, interhash = {033ed7f4ff83d28b2a47d6ef5bbf3b99}, intrahash = {22f0f12092f3c84bdc697ea5adabb568}, isbn = {0471683310}, keywords = {Marketing}, pagetotal = {675}, ppn_gvk = {02192631X}, publisher = {Wiley}, series = {Wiley/Hamilton series in marketing}, subtitle = {a contemporary introduction}, timestamp = {2009-08-21T09:47:54.000+0200}, title = {Marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+02192631X&sourceid=fbw_bibsonomy}, year = 1977 }