%0 Book %1 GVK025628844 %A Aaker, David A. %C Wiesbaden %D 1989 %I Gabler %K Marketing Strategisches_Management Unternehmensführung %T Strategisches Markt-Management %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+025628844&sourceid=fbw_bibsonomy %@ 3409133399

@book{GVK025628844, added-at = {2009-08-21T09:49:34.000+0200}, address = {Wiesbaden}, author = {Aaker, {David A.}}, biburl = {https://www.bibsonomy.org/bibtex/2f3512a64b308c22e2a666ff00963254d/fbw_hannover}, interhash = {065b9ffd17107505652b1166a3d23ef0}, intrahash = {f3512a64b308c22e2a666ff00963254d}, isbn = {3409133399}, keywords = {Marketing Strategisches_Management Unternehmensführung}, pagetotal = {XIV, 365}, ppn_gvk = {025628844}, publisher = {Gabler}, subtitle = {Wettbewerbsvorteile erkennen ; Märkte erschließen ; Strategien entwickeln}, timestamp = {2009-08-21T09:52:52.000+0200}, title = {Strategisches Markt-Management}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+025628844&sourceid=fbw_bibsonomy}, year = 1989 }