Abstract
We analyze access statistics for a few dozen blog entries for a period of
several years. Access rate falls as an inverse power of time passed since
publication. The power law holds for periods up to thousand days. The exponents
are different for different blogs and are distributed between 1 and 3. Decay of
attention to aging web articles has been reported before and two explanations
were proposed. One explanation introduced some decaying with time novelty
factor. Another used some intricate theory of human dynamics. We argue that the
decay of attention to a web article is simply caused by the link to it first
dropping down the list of links on the website's front page, disappearing from
the front page and subsequent movement further into background.
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