%0 Book %1 GVK148537243 %A Rau, Harald %C Wiesbaden %D 1994 %I Gabler %K Key-Account_Management Kundengruppenmanagement Marketing %T Key Account Management %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+148537243&sourceid=fbw_bibsonomy %@ 3409189076

@book{GVK148537243, added-at = {2009-08-21T10:05:12.000+0200}, address = {Wiesbaden}, author = {Rau, {Harald}}, biburl = {https://www.bibsonomy.org/bibtex/235ec6429b96712037e309828ac122174/fbw_hannover}, interhash = {0a0fb6302eeb28917fdb4369e9e88f3d}, intrahash = {35ec6429b96712037e309828ac122174}, isbn = {3409189076}, keywords = {Key-Account_Management Kundengruppenmanagement Marketing}, pagetotal = {IX, 229}, ppn_gvk = {148537243}, publisher = {Gabler}, subtitle = {Konzepte für wirksames Beziehungsmanagement}, timestamp = {2009-08-21T10:08:59.000+0200}, title = {Key Account Management}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+148537243&sourceid=fbw_bibsonomy}, year = 1994 }