%0 Journal Article %1 Braun2002 %A Braun, P. %D 2002 %J Information Technology & Tourism %K Collaboration, Network Networking Regional SMTE, Trust e-Commerce, e-Marketing, structures, %P 13-23 %T NETWORKING TOURISM SMEs: E-COMMERCE AND E-MARKETING ISSUES IN REGIONAL AUSTRALIA %V 5 %X Networks, knowledge, and relationships have become crucial assets to business survival in the new economy. Research indicates that network building is a major new source of competitive advantage and an essential regional and indeed global management requirement. Because regional policies en- courage interfirm alliances and the development of regional economic communities, the fostering of a culture of connectivity, networking, learning, and trust between regional Australian small and me- dium-size tourism enterprises (SMTEs) may offer a potential solution to the possible loss of competi- tive advantage for Australian tourism enterprises. It is suggested that SMTEs would benefit from increased information flow through regional networking and cooperative e-marketing campaigns to enhance market visibility, global positioning, and strategic leverage in the new economy.

@article{Braun2002, abstract = {Networks, knowledge, and relationships have become crucial assets to business survival in the new economy. Research indicates that network building is a major new source of competitive advantage and an essential regional and indeed global management requirement. Because regional policies en- courage interfirm alliances and the development of regional economic communities, the fostering of a culture of connectivity, networking, learning, and trust between regional Australian small and me- dium-size tourism enterprises (SMTEs) may offer a potential solution to the possible loss of competi- tive advantage for Australian tourism enterprises. It is suggested that SMTEs would benefit from increased information flow through regional networking and cooperative e-marketing campaigns to enhance market visibility, global positioning, and strategic leverage in the new economy.}, added-at = {2008-08-31T18:03:07.000+0200}, author = {Braun, P.}, biburl = {https://www.bibsonomy.org/bibtex/28374d8da2ce58680d0152b3945af0656/jomiralb}, description = {Old biblio}, interhash = {0d230709e9eda7e61804d98d9e164afa}, intrahash = {8374d8da2ce58680d0152b3945af0656}, journal = {Information Technology \& Tourism}, keywords = {Collaboration, Network Networking Regional SMTE, Trust e-Commerce, e-Marketing, structures,}, owner = {oriol}, pages = {13-23}, timestamp = {2008-08-31T18:03:09.000+0200}, title = {NETWORKING TOURISM SMEs: E-COMMERCE AND E-MARKETING ISSUES IN REGIONAL AUSTRALIA}, volume = 5, year = 2002 }