%0 Book %1 GVK476045568 %A Zeithaml, Valarie A. %A Bitner, Mary Jo %A Gremler, Dwayne D. %C Boston, Mass. u.a. %D 2006 %I McGraw-Hill/Irwin %K Customer_services Dienstleistung Dienstleistungen:_Allgemeines Dienstleistungsmarketing Marketing Service_industries Unternehmensführung %T Services marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+476045568&sourceid=fbw_bibsonomy %7 4. ed. %@ 0072961945

@book{GVK476045568, added-at = {2009-08-21T12:18:06.000+0200}, address = {Boston, Mass. [u.a.]}, author = {Zeithaml, {Valarie A.} and Bitner, {Mary Jo} and Gremler, {Dwayne D.}}, biburl = {https://www.bibsonomy.org/bibtex/22fbe69851960aafd3f6b06e3e014c337/fbw_hannover}, edition = {4. ed.}, interhash = {0d9de27819a9abfd1a79ef3d79fab75a}, intrahash = {2fbe69851960aafd3f6b06e3e014c337}, isbn = {0072961945}, keywords = {Customer_services Dienstleistung Dienstleistungen:_Allgemeines Dienstleistungsmarketing Marketing Service_industries Unternehmensführung}, pagetotal = {XXVII, 708}, ppn_gvk = {476045568}, publisher = {McGraw-Hill/Irwin}, subtitle = {integrating customer focus across the firm}, timestamp = {2009-08-21T12:18:45.000+0200}, title = {Services marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+476045568&sourceid=fbw_bibsonomy}, year = 2006 }