Abstract
The "clash of civilizations" theory states that "culture and cultural
identities, which at the broadest level are civilization identities,
are shaping the patterns of cohesion, disintegration, and conflict
in the post—cold war world." This notion of cultural conflict promoted
initially by political scientist Samuel Huntington stirred a discussion
among journalists, academics, and other intellectuals around the
world. In the current project, the authors investigate whether the
media reinforce Huntington's conception. Using the war in Kosovo
as a case study, a quantitative content analysis of coverage in The
New York Times and Ta Nea was completed. Two research questions are
explored: (1) Were there references to cultural alliances based on
distinct cultural traits? and (2) Was the conflict between Serbs
and Albanians portrayed as a cultural conflict? The study concluded
there is some preliminary evidence of cultural framing.
Key Words: clash of civilizations • media framing • cult
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