%0 Book Section %1 WaKlC08b %A Wagner, R. %A Klaus, M. %B Handbook of Research on Mobile Business %C Hershey %D 2008 %E Unhelkar, B. %I IGI %K 2008 Direktmarketing_im_Wandel contributions myown %P 269 - 281 %T Mobile Direct Marketing %U http://books.google.de/books?hl=de&lr=&id=JlpFnu8hMK4C&oi=fnd&pg=PA269&dq=martin+klaus+%22ralf+Wagner%22&ots=GXB0O_sNC_&sig=Jdr05yCvx_U5h4YlXX9EGVWOioU#PPA269,M1 %7 2

@incollection{WaKlC08b, added-at = {2009-09-16T15:46:55.000+0200}, address = {Hershey}, author = {Wagner, R. and Klaus, M.}, biburl = {https://www.bibsonomy.org/bibtex/28a99471d5836acaee96776dd79469d31/rwagner}, booktitle = {{H}andbook of {R}esearch on {M}obile {B}usiness}, edition = 2, editor = {Unhelkar, B.}, interhash = {05ea12af2cb7db5a1815da75bc90521a}, intrahash = {8a99471d5836acaee96776dd79469d31}, keywords = {2008 Direktmarketing_im_Wandel contributions myown}, pages = {269 - 281}, publisher = {{I}{G}{I}}, timestamp = {2010-08-18T17:30:15.000+0200}, title = {{M}obile {D}irect {M}arketing}, url = {http://books.google.de/books?hl=de&lr=&id=JlpFnu8hMK4C&oi=fnd&pg=PA269&dq=martin+klaus+%22ralf+Wagner%22&ots=GXB0O_sNC_&sig=Jdr05yCvx_U5h4YlXX9EGVWOioU#PPA269,M1}, year = 2008 }