Realization Approaches of Customer Relationship Management - A Design Science Research Contribution to Support the Construction of Situational CRM Artifacts.
A. Gericke, and T. Bucher. DESRIST, volume 6105 of Lecture Notes in Computer Science, page 349-364. Springer, (2010)
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%0 Conference Paper
%1 conf/desrist/GerickeB10
%A Gericke, Anke
%A Bucher, Tobias
%B DESRIST
%D 2010
%E Winter, Robert
%E Zhao, J. Leon
%E Aier, Stephan
%I Springer
%K dblp
%P 349-364
%T Realization Approaches of Customer Relationship Management - A Design Science Research Contribution to Support the Construction of Situational CRM Artifacts.
%U http://dblp.uni-trier.de/db/conf/desrist/desrist2010.html#GerickeB10
%V 6105
%@ 978-3-642-13334-3
@inproceedings{conf/desrist/GerickeB10,
added-at = {2017-05-26T00:00:00.000+0200},
author = {Gericke, Anke and Bucher, Tobias},
biburl = {https://www.bibsonomy.org/bibtex/2e3da2addf5717c89dcdf601e35f089c6/dblp},
booktitle = {DESRIST},
crossref = {conf/desrist/2010},
editor = {Winter, Robert and Zhao, J. Leon and Aier, Stephan},
ee = {https://doi.org/10.1007/978-3-642-13335-0_24},
interhash = {0913fd786b3f230784608a0a64a74ae3},
intrahash = {e3da2addf5717c89dcdf601e35f089c6},
isbn = {978-3-642-13334-3},
keywords = {dblp},
pages = {349-364},
publisher = {Springer},
series = {Lecture Notes in Computer Science},
timestamp = {2019-07-25T11:40:23.000+0200},
title = {Realization Approaches of Customer Relationship Management - A Design Science Research Contribution to Support the Construction of Situational CRM Artifacts.},
url = {http://dblp.uni-trier.de/db/conf/desrist/desrist2010.html#GerickeB10},
volume = 6105,
year = 2010
}