%0 Book %1 GVK305385224 %A Backhaus, Klaus %B Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften %C München %D 1999 %I Vahlen %K Industrieprodukt Investitionsgütermarketing Lieferanten-Kunden-Beziehung Marketing Marketingstrategie Theorie %T Industriegütermarketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+305385224&sourceid=fbw_bibsonomy %7 6., überarb. Aufl. %@ 3800625202

@book{GVK305385224, added-at = {2009-08-21T11:25:58.000+0200}, address = {München}, author = {Backhaus, {Klaus}}, biburl = {https://www.bibsonomy.org/bibtex/29d3f45cb27dc929f9d0581659ea07243/fbw_hannover}, edition = {6., überarb. Aufl.}, interhash = {0cffd7cff6300842cf06f1965fadfb61}, intrahash = {9d3f45cb27dc929f9d0581659ea07243}, isbn = {3800625202}, keywords = {Industrieprodukt Investitionsgütermarketing Lieferanten-Kunden-Beziehung Marketing Marketingstrategie Theorie}, pagetotal = {XXV, 856}, ppn_gvk = {305385224}, publisher = {Vahlen}, series = {Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften}, timestamp = {2009-08-21T11:26:36.000+0200}, title = {Industriegütermarketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+305385224&sourceid=fbw_bibsonomy}, year = 1999 }