%0 Book %1 GVK362170738 %A Bogart, Leo %C Lincolnwood, Ill. %D 1986 %I NTC Business Books %K imported %T Strategy in advertising %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+362170738&sourceid=fbw_bibsonomy %7 2nd. ed., 1986 print

@book{GVK362170738, added-at = {2009-08-21T12:15:08.000+0200}, address = {Lincolnwood, Ill.}, author = {Bogart, {Leo}}, biburl = {https://www.bibsonomy.org/bibtex/2d851c274a07b14953b0c1520a8dacd0a/fbw_hannover}, edition = {2nd. ed., 1986 print}, interhash = {0d3fc875e83af4d17e18b3af23aae17f}, intrahash = {d851c274a07b14953b0c1520a8dacd0a}, keywords = {imported}, pagetotal = {XIII, 406}, ppn_gvk = {362170738}, publisher = {NTC Business Books}, subtitle = {matching media and messages to markets and motivations}, timestamp = {2009-08-21T12:15:18.000+0200}, title = {Strategy in advertising}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+362170738&sourceid=fbw_bibsonomy}, year = 1986 }