%0 Book %1 GVK352428589 %A Schmidt, Klaus %C München %D 2003 %I Luchterhand %K Corporate_Identity Markenpolitik Marketing %T Inclusive Branding %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+352428589&sourceid=fbw_bibsonomy %@ 3472051930

@book{GVK352428589, added-at = {2009-08-21T12:12:59.000+0200}, address = {München}, author = {Schmidt, {Klaus}}, biburl = {https://www.bibsonomy.org/bibtex/2d280720e2e4c4e2611f0e08a079e42e4/fbw_hannover}, interhash = {0e39f07b56cedf819e7447d8ead6e632}, intrahash = {d280720e2e4c4e2611f0e08a079e42e4}, isbn = {3472051930}, keywords = {Corporate_Identity Markenpolitik Marketing}, pagetotal = {320}, ppn_gvk = {352428589}, publisher = {Luchterhand}, subtitle = {Methoden, Strategien und Prozesse ganzheitlicher Markenführung}, timestamp = {2009-08-21T12:13:10.000+0200}, title = {Inclusive Branding}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+352428589&sourceid=fbw_bibsonomy}, year = 2003 }