%0 Conference Paper %1 conf/itqm/FanLQZ21 %A Fan, Jia-Yi %A Lu, Yan-Qiao %A Qu, Qi-Xing %A Zhang, Li %B ITQM %D 2021 %E Liu, Yubin %E Shi, Yong %E Wang, Yong %E Ergu, Daji %E Berg, Daniel %E Tien, James M. %E Li, Jianping %E Tian, Yingjie %I Elsevier %K dblp %P 589-596 %T Creating cultural brand equity from the perspective of consumer cognition - a case study of Chinese animation brands. %U http://dblp.uni-trier.de/db/conf/itqm/itqm2021.html#FanLQZ21 %V 199

@inproceedings{conf/itqm/FanLQZ21, added-at = {2023-01-23T00:00:00.000+0100}, author = {Fan, Jia-Yi and Lu, Yan-Qiao and Qu, Qi-Xing and Zhang, Li}, biburl = {https://www.bibsonomy.org/bibtex/2af6a1909b5f226467b35883ba8193a22/dblp}, booktitle = {ITQM}, crossref = {conf/itqm/2021}, editor = {Liu, Yubin and Shi, Yong and Wang, Yong and Ergu, Daji and Berg, Daniel and Tien, James M. and Li, Jianping and Tian, Yingjie}, ee = {https://doi.org/10.1016/j.procs.2022.01.072}, interhash = {1ff5259dac2c72bf97dfb7f8b5e8fba3}, intrahash = {af6a1909b5f226467b35883ba8193a22}, keywords = {dblp}, pages = {589-596}, publisher = {Elsevier}, series = {Procedia Computer Science}, timestamp = {2024-04-09T17:08:04.000+0200}, title = {Creating cultural brand equity from the perspective of consumer cognition - a case study of Chinese animation brands.}, url = {http://dblp.uni-trier.de/db/conf/itqm/itqm2021.html#FanLQZ21}, volume = 199, year = 2021 }