%0 Journal Article %1 kiousis2007uic %A Kiousis, S. %A Popescu, C. %A Mitrook, M. %D 2007 %I Lawrence Earlbaum %J Journal of Public Relations Research %K PR performance reputation %N 2 %P 147--165 %R 10.1080/10627260701290661 %T Understanding Influence on Corporate Reputation: An Examination of Public Relations Efforts, Media Coverage, Public Opinion, and Financial Performance From an Agenda-Building and Agenda-Setting Perspective %V 19 %X Seeking to extend research on public relations evaluation, this study investigates the influence of public relations efforts and media coverage on corporate reputation and financial performance through the theoretical grounding of first- and second-level agenda-building and agenda-setting. A triangulation of research methods compared public relations content, news media coverage, public opinion, and corporate financial performance for 28 U.S. companies from the annual Harris Interactive (2005) Reputation Quotient. Evidence for agenda-building and agenda-setting propositions was found, which work to inform strategies of public relations practitioners. The implications of the findings are discussed.

@article{kiousis2007uic, __markedentry = {[afeld]}, abstract = {Seeking to extend research on public relations evaluation, this study investigates the influence of public relations efforts and media coverage on corporate reputation and financial performance through the theoretical grounding of first- and second-level agenda-building and agenda-setting. A triangulation of research methods compared public relations content, news media coverage, public opinion, and corporate financial performance for 28 U.S. companies from the annual Harris Interactive (2005) Reputation Quotient. Evidence for agenda-building and agenda-setting propositions was found, which work to inform strategies of public relations practitioners. The implications of the findings are discussed.}, added-at = {2008-04-29T07:57:13.000+0200}, author = {Kiousis, S. and Popescu, C. and Mitrook, M.}, biburl = {https://www.bibsonomy.org/bibtex/23a24065bdf052790bf4d06056a1fe63c/acf}, doi = {10.1080/10627260701290661}, interhash = {29cd655ea689257c06f57e21712e98d9}, intrahash = {3a24065bdf052790bf4d06056a1fe63c}, journal = {Journal of Public Relations Research}, keywords = {PR performance reputation}, number = 2, pages = {147--165}, publisher = {Lawrence Earlbaum}, timestamp = {2008-04-29T07:57:18.000+0200}, title = {{Understanding Influence on Corporate Reputation: An Examination of Public Relations Efforts, Media Coverage, Public Opinion, and Financial Performance From an Agenda-Building and Agenda-Setting Perspective}}, volume = 19, year = 2007 }