%0 Journal Article %1 journals/mktsci/KumarVBB08 %A Kumar, V. %A Venkatesan, Rajkumar %A Bohling, Tim %A Beckmann, Denise %D 2008 %J Marketing Science %K dblp %N 4 %P 585-599 %T Practice Prize Report - The Power of CLV: Managing Customer Lifetime Value at IBM. %U http://dblp.uni-trier.de/db/journals/mktsci/mktsci27.html#KumarVBB08 %V 27

@article{journals/mktsci/KumarVBB08, added-at = {2010-03-09T00:00:00.000+0100}, author = {Kumar, V. and Venkatesan, Rajkumar and Bohling, Tim and Beckmann, Denise}, biburl = {https://www.bibsonomy.org/bibtex/213229f12f04074ee4bc69283b7bd67ca/dblp}, date = {2010-03-09}, description = {dblp}, ee = {http://dx.doi.org/10.1287/mksc.1070.0319}, interhash = {3bb45fcff23be08c63b980976ecc88e6}, intrahash = {13229f12f04074ee4bc69283b7bd67ca}, journal = {Marketing Science}, keywords = {dblp}, number = 4, pages = {585-599}, timestamp = {2010-03-10T11:36:51.000+0100}, title = {Practice Prize Report - The Power of CLV: Managing Customer Lifetime Value at IBM.}, url = {http://dblp.uni-trier.de/db/journals/mktsci/mktsci27.html#KumarVBB08}, volume = 27, year = 2008 }