%0 Journal Article %1 Gopalkrishnan2002 %A Gopalkrishnan, R. Iyer %A Miyazaki, Anthony D. %A Grewal, Dhruv %A Giordano, Maria %D 2002 %I Emerald Group %J Journal of Product & Brand Management %K %N 5 %P 288- 302 %T Linking Web-based segmentation to pricing tactics %V 11

@article{Gopalkrishnan2002, added-at = {2010-04-10T15:47:30.000+0200}, author = {Gopalkrishnan, R. Iyer and Miyazaki, Anthony D. and Grewal, Dhruv and Giordano, Maria}, biburl = {https://www.bibsonomy.org/bibtex/214026448dcba991577e62e0ac6d07239/obbakilla}, interhash = {3d0228f74d7e67b332d2aed8da944ebe}, intrahash = {14026448dcba991577e62e0ac6d07239}, journal = {Journal of Product \& Brand Management}, keywords = {}, number = 5, pages = {288- 302}, publisher = {Emerald Group}, timestamp = {2010-04-10T15:47:30.000+0200}, title = {Linking Web-based segmentation to pricing tactics}, volume = 11, year = 2002 }