%0 Book %1 GVK347020968 %A Zikmund, William G. %C Mason, Ohio u.a. %D 2003 %I Thomson/South-Western %K Marketing Marktforschung Methoden_und_Techniken_der_Betriebswirtschaft Theorie USA %T Exploring marketing research %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+347020968&sourceid=fbw_bibsonomy %7 8. ed %@ 0324181485

@book{GVK347020968, added-at = {2009-08-21T12:11:31.000+0200}, address = {Mason, Ohio [u.a.]}, author = {Zikmund, {William G.}}, biburl = {https://www.bibsonomy.org/bibtex/253af994e39cd9055fa21e969aec7006e/fbw_hannover}, edition = {8. ed}, interhash = {14987bac479336551ec8a3cb6c4039a1}, intrahash = {53af994e39cd9055fa21e969aec7006e}, isbn = {0324181485}, keywords = {Marketing Marktforschung Methoden_und_Techniken_der_Betriebswirtschaft Theorie USA}, pagetotal = {XXI, 744}, ppn_gvk = {347020968}, publisher = {Thomson/South-Western}, timestamp = {2009-08-21T12:12:08.000+0200}, title = {Exploring marketing research}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+347020968&sourceid=fbw_bibsonomy}, year = 2003 }