%0 Book Section %1 Piller2008 %A Piller, Frank %A Schubert, Petra %A Koch, Michael %A Möslein, Kathrin %B Micro Marketing - Concepts and Cases %C Hyderabad, India %D 2008 %E Rao, Pramod %I Icfai University Press %K marketing masscustomization %P 96-131 %T Overcoming Mass Confusion: Collaborative Customer Co-Design in Online Communities

@incollection{Piller2008, added-at = {2008-06-05T10:04:02.000+0200}, address = {Hyderabad, India}, author = {Piller, Frank and Schubert, Petra and Koch, Michael and Möslein, Kathrin}, biburl = {https://www.bibsonomy.org/bibtex/2231b5f886c85474166323c9b5386bcc5/kochm}, booktitle = {Micro Marketing - Concepts and Cases}, editor = {Rao, Pramod}, interhash = {4bf6746d5c806ab5f2fe9f702aa9bef2}, intrahash = {231b5f886c85474166323c9b5386bcc5}, keywords = {marketing masscustomization}, pages = {96-131}, publisher = {Icfai University Press}, timestamp = {2008-06-05T10:04:02.000+0200}, title = {Overcoming Mass Confusion: Collaborative Customer Co-Design in Online Communities}, year = 2008 }