%0 Book %1 GVK523874979 %A Schneider, Willy %B BA kompakt %C Heidelberg %D 2007 %I Physica-Verl. %K Marketing Marketingpolitik Theorie %T Marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+523874979&sourceid=fbw_bibsonomy %@ 978-3-7908-1941-0

@book{GVK523874979, added-at = {2009-08-21T12:22:28.000+0200}, address = {Heidelberg}, author = {Schneider, {Willy}}, biburl = {https://www.bibsonomy.org/bibtex/2c9d6ef7fb79d30013138d56481cf28c6/fbw_hannover}, interhash = {4d8a70dfbcb3bd33995ed4e081db89aa}, intrahash = {c9d6ef7fb79d30013138d56481cf28c6}, isbn = {978-3-7908-1941-0}, keywords = {Marketing Marketingpolitik Theorie}, pagetotal = {XI, 211}, ppn_gvk = {523874979}, publisher = {Physica-Verl.}, series = {BA kompakt}, subtitle = {mit 10 Tabellen}, timestamp = {2009-08-21T12:22:54.000+0200}, title = {Marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+523874979&sourceid=fbw_bibsonomy}, year = 2007 }