%0 Book %1 GVK021681538 %A Fritz, Wolfgang %A Thiess, Michael %B Arbeitspapier / Institut für Marketing, Universität Mannheim %C Mannheim %D 1986 %I Inst. für Marketing, Univ. Mannheim %K Marketing %N 39 %T Informationsverhalten des Konsumenten und unternehmerisches Marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021681538&sourceid=fbw_bibsonomy

@book{GVK021681538, added-at = {2009-08-21T09:46:50.000+0200}, address = {Mannheim}, author = {Fritz, {Wolfgang} and Thiess, {Michael}}, biburl = {https://www.bibsonomy.org/bibtex/255ad557bf3bc97aa92772a192d6059d9/fbw_hannover}, interhash = {549e3cdc130486d5485e972b0b6bc855}, intrahash = {55ad557bf3bc97aa92772a192d6059d9}, keywords = {Marketing}, number = 39, pagetotal = {70 Bl}, ppn_gvk = {021681538}, publisher = {Inst. für Marketing, Univ. Mannheim}, series = {Arbeitspapier / Institut für Marketing, Universität Mannheim}, timestamp = {2009-08-21T09:47:45.000+0200}, title = {Informationsverhalten des Konsumenten und unternehmerisches Marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021681538&sourceid=fbw_bibsonomy}, year = 1986 }