%0 Conference Paper %1 conf/pacis/WuHX23 %A Wu, Yao %A Huang, Zekai %A Xie, Chenyu %B PACIS %D 2023 %E Chau, Patrick %E Jing, Jack %E Siponen, Mikko T. %E Burton-Jones, Andrew %E Tan, Chuan-Hoo %E Xiao, Bo Sophia %K dblp %P 153 %T How Social Media Influencers Personalize Their Livestreams: The Role of Nonverbal Communication Behavior in Online Personalized Marketing. %U http://dblp.uni-trier.de/db/conf/pacis/pacis2023.html#WuHX23

@inproceedings{conf/pacis/WuHX23, added-at = {2023-07-19T00:00:00.000+0200}, author = {Wu, Yao and Huang, Zekai and Xie, Chenyu}, biburl = {https://www.bibsonomy.org/bibtex/23513e19b6fcb17f5d0a88cb025bf0df7/dblp}, booktitle = {PACIS}, crossref = {conf/pacis/2023}, editor = {Chau, Patrick and Jing, Jack and Siponen, Mikko T. and Burton-Jones, Andrew and Tan, Chuan-Hoo and Xiao, Bo Sophia}, ee = {https://aisel.aisnet.org/pacis2023/153}, interhash = {5f13990c1ee061c74667e2781e663d5d}, intrahash = {3513e19b6fcb17f5d0a88cb025bf0df7}, keywords = {dblp}, pages = 153, timestamp = {2024-04-09T12:50:02.000+0200}, title = {How Social Media Influencers Personalize Their Livestreams: The Role of Nonverbal Communication Behavior in Online Personalized Marketing.}, url = {http://dblp.uni-trier.de/db/conf/pacis/pacis2023.html#WuHX23}, year = 2023 }