%0 Conference Paper %1 conf/ecis/BregantJBG17 %A Bregant, Rebecca %A Jandl, Claudia %A Brune, Philipp %A Gewald, Heiko %B ECIS %D 2017 %E Ramos, Isabel %E Tuunainen, Virpi %E Krcmar, Helmut %K dblp %P 7 %T How to Manage the Segment-of-One? A Framework to Reduce Customer Complexity. %U http://dblp.uni-trier.de/db/conf/ecis/ecis2017.html#BregantJBG17

@inproceedings{conf/ecis/BregantJBG17, added-at = {2018-01-08T00:00:00.000+0100}, author = {Bregant, Rebecca and Jandl, Claudia and Brune, Philipp and Gewald, Heiko}, biburl = {https://www.bibsonomy.org/bibtex/26e5c2b05bfe16e541059850e83a5cbf9/dblp}, booktitle = {ECIS}, crossref = {conf/ecis/2017}, editor = {Ramos, Isabel and Tuunainen, Virpi and Krcmar, Helmut}, ee = {http://aisel.aisnet.org/ecis2017_rp/7}, interhash = {162d026f9043638af9845c1c6b3e75ca}, intrahash = {6e5c2b05bfe16e541059850e83a5cbf9}, keywords = {dblp}, pages = 7, timestamp = {2018-12-14T11:37:30.000+0100}, title = {How to Manage the Segment-of-One? A Framework to Reduce Customer Complexity.}, url = {http://dblp.uni-trier.de/db/conf/ecis/ecis2017.html#BregantJBG17}, year = 2017 }