%0 Book %1 GVK342621599 %A Meffert, Heribert %A Burmann, Christoph %B Meffert-Marketing-Edition %C Wiesbaden %D 2006 %I Gabler %K Marketing Marketingmanagement %T Strategisches Marketing-Management %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+342621599&sourceid=fbw_bibsonomy %7 2., vollst. überarb. u. erw. Aufl %@ 3409336133

@book{GVK342621599, added-at = {2009-08-21T12:11:31.000+0200}, address = {Wiesbaden}, author = {Meffert, {Heribert} and Burmann, {Christoph}}, biburl = {https://www.bibsonomy.org/bibtex/2cf049d16d38ef6b2287ee1e486701e89/fbw_hannover}, edition = {2., vollst. überarb. u. erw. Aufl}, interhash = {6669c32f7bd46c1d2a4db8d9cad07c4a}, intrahash = {cf049d16d38ef6b2287ee1e486701e89}, isbn = {3409336133}, keywords = {Marketing Marketingmanagement}, pagetotal = {ca. 600}, ppn_gvk = {342621599}, publisher = {Gabler}, series = {Meffert-Marketing-Edition}, subtitle = {Analyse, Strategie, Implementierung}, timestamp = {2009-08-21T12:11:48.000+0200}, title = {Strategisches Marketing-Management}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+342621599&sourceid=fbw_bibsonomy}, year = 2006 }