%0 Journal Article %1 journals/mansci/EratK08 %A Erat, Sanjiv %A Kavadias, Stylianos %D 2008 %J Manag. Sci. %K dblp %N 5 %P 956-968 %T Sequential Testing of Product Designs: Implications for Learning. %U http://dblp.uni-trier.de/db/journals/mansci/mansci54.html#EratK08 %V 54

@article{journals/mansci/EratK08, added-at = {2020-06-30T00:00:00.000+0200}, author = {Erat, Sanjiv and Kavadias, Stylianos}, biburl = {https://www.bibsonomy.org/bibtex/2cc81800f6ad2ac51b80106a102fa7a0c/dblp}, ee = {https://doi.org/10.1287/mnsc.1070.0784}, interhash = {6abfba44f436385bbdf3d470ff02022a}, intrahash = {cc81800f6ad2ac51b80106a102fa7a0c}, journal = {Manag. Sci.}, keywords = {dblp}, number = 5, pages = {956-968}, timestamp = {2020-07-01T11:41:08.000+0200}, title = {Sequential Testing of Product Designs: Implications for Learning.}, url = {http://dblp.uni-trier.de/db/journals/mansci/mansci54.html#EratK08}, volume = 54, year = 2008 }