Article,

On the relation between reinforcer efficacy and preference

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Journal of Applied Behavior Analysis, (in-press)

Abstract

Most research on stimulus preference and reinforcer assessments conduct a preference assessment which is followed by a reinforcer assessment. Typically, the most and least preferred stimuli are tested as reinforcers. In the current study, we first quantified the reinforcing efficacies of 6 food items and then assessed relative preference for each item. Relative preference ranking and reinforcer efficacies showed almost perfect concordance for one participant and partial concordance for the other. Discordance tended to occur among the weakest reinforcers.

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