%0 Conference Paper %1 conf/pacis/WuWTP16 %A Wu, Dezhi %A Wang, Xinwei %A Teo, Hock-Hai %A Peng, Xixian %B PACIS %D 2016 %E Liang, Ting-Peng %E Hung, Shin-Yuan %E Chau, Patrick Y. K. %E Chang, She-I %K dblp %P 347 %T Investigating Consumers' Redemption responses through the Interplay between Message Framing and Psychological Distance in Mobile Advertisement Design. %U http://dblp.uni-trier.de/db/conf/pacis/pacis2016.html#WuWTP16 %@ 9789860491029

@inproceedings{conf/pacis/WuWTP16, added-at = {2016-11-08T00:00:00.000+0100}, author = {Wu, Dezhi and Wang, Xinwei and Teo, Hock-Hai and Peng, Xixian}, biburl = {https://www.bibsonomy.org/bibtex/214c43b1952e61101c61447a5ef48fafd/dblp}, booktitle = {PACIS}, crossref = {conf/pacis/2016}, editor = {Liang, Ting-Peng and Hung, Shin-Yuan and Chau, Patrick Y. K. and Chang, She-I}, ee = {http://aisel.aisnet.org/pacis2016/347}, interhash = {177527acee120cb47fb1e0ea68c18b29}, intrahash = {14c43b1952e61101c61447a5ef48fafd}, isbn = {9789860491029}, keywords = {dblp}, pages = 347, timestamp = {2016-11-10T11:36:20.000+0100}, title = {Investigating Consumers' Redemption responses through the Interplay between Message Framing and Psychological Distance in Mobile Advertisement Design.}, url = {http://dblp.uni-trier.de/db/conf/pacis/pacis2016.html#WuWTP16}, year = 2016 }