%0 Journal Article %1 Huston:2007 %A Huston, Larry %A Sakkab, Nabil %D 2007 %J Research-Technology Management %K imported %N 2 %P 21--25 %T Implementing Open Innovation %V 50 %X In "Connect & Develop Complements Research & Develop at P&G" (RTM, March-April 2002), Nabil Sakkab described the company's then new strategy of using corporate intranet and "smart" reporting systems to create what was essentially ä global lunchroom." Since then, P&G has advanced its "connect and develop" strategy for open innovation to a point where a little over 50 percent of its pipeline and products in the market have an external technology or an external C&D connection. This has not been achieved by outsourcing R&D but, its developers say, by "insourcing creativity" and by fostering co-invention-based interaction with outside resources, as opposed to the conventional transaction-based orientation. Moreover, they see no reason why smaller companies cannot emulate P&G's experience in developing an R&D-building innovation capability based upon this new connections model.

@article{Huston:2007, abstract = {In "Connect {\&} Develop Complements Research {\&} Develop at P{\&}G" (RTM, March-April 2002), Nabil Sakkab described the company's then new strategy of using corporate intranet and "smart" reporting systems to create what was essentially "a global lunchroom." Since then, P{\&}G has advanced its "connect and develop" strategy for open innovation to a point where a little over 50 percent of its pipeline and products in the market have an external technology or an external C{\&}D connection. This has not been achieved by outsourcing R{\&}D but, its developers say, by "insourcing creativity" and by fostering co-invention-based interaction with outside resources, as opposed to the conventional transaction-based orientation. Moreover, they see no reason why smaller companies cannot emulate P{\&}G's experience in developing an R{\&}D-building innovation capability based upon this new connections model.}, added-at = {2007-08-01T16:55:59.000+0200}, author = {Huston, Larry and Sakkab, Nabil}, biburl = {https://www.bibsonomy.org/bibtex/20c7b41edae14e6ba98ff7acf59e387a6/luise_k}, description = {Open Innovation}, interhash = {798ad1bbe266002021c853cc34f09e0e}, intrahash = {0c7b41edae14e6ba98ff7acf59e387a6}, journal = {Research-Technology Management}, keywords = {imported}, number = 2, pages = {21--25}, timestamp = {2007-08-01T16:56:00.000+0200}, title = {Implementing Open Innovation}, volume = 50, year = 2007 }