Do Facebook Likes Lead to Shares or Sales? Exploring the Empirical Links between Social Media Content, Brand Equity, Purchase Intention, and Engagement.
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%0 Conference Paper
%1 conf/hicss/CoursarisOB16
%A Coursaris, Constantinos K.
%A van Osch, Wietske
%A Balogh, Brigitte A.
%B HICSS
%D 2016
%E Bui, Tung X.
%E Jr., Ralph H. Sprague
%I IEEE Computer Society
%K dblp
%P 3546-3555
%T Do Facebook Likes Lead to Shares or Sales? Exploring the Empirical Links between Social Media Content, Brand Equity, Purchase Intention, and Engagement.
%U http://dblp.uni-trier.de/db/conf/hicss/hicss2016.html#CoursarisOB16
%@ 978-0-7695-5670-3
@inproceedings{conf/hicss/CoursarisOB16,
added-at = {2023-03-24T00:00:00.000+0100},
author = {Coursaris, Constantinos K. and van Osch, Wietske and Balogh, Brigitte A.},
biburl = {https://www.bibsonomy.org/bibtex/2456d0394b8218a3fbcfbfa5ebd7e8294/dblp},
booktitle = {HICSS},
crossref = {conf/hicss/2016},
editor = {Bui, Tung X. and Jr., Ralph H. Sprague},
ee = {https://doi.ieeecomputersociety.org/10.1109/HICSS.2016.444},
interhash = {7d2b5a81d14dd943572b21b0622223cf},
intrahash = {456d0394b8218a3fbcfbfa5ebd7e8294},
isbn = {978-0-7695-5670-3},
keywords = {dblp},
pages = {3546-3555},
publisher = {IEEE Computer Society},
timestamp = {2024-04-10T21:25:57.000+0200},
title = {Do Facebook Likes Lead to Shares or Sales? Exploring the Empirical Links between Social Media Content, Brand Equity, Purchase Intention, and Engagement.},
url = {http://dblp.uni-trier.de/db/conf/hicss/hicss2016.html#CoursarisOB16},
year = 2016
}
